Introducing the world’s first self-tanning beer

It’s tan in a can, but not as you know it…

To help Melburnians brave the winter months we helped Bridge Road Brewers release their very own Unpale Ale - a pale ale with a specially formulated beta-carotene compound to keep you bronzed all year round. This tongue-in-cheek April Fools Day idea was picked up by multiple industry publications, and met with a warm response from cold punters.