Taking a stand against the legal quagmire

Chances are you’ve felt it before. It’s unpleasant. It transcends languages and cultures. And it can be best described as the feeling you experience when faced with a tidal wave of uncertainty. It’s that sinking feeling. And it’s a feeling that kept coming to the surface when we sat down with and listened to a group of personal injury victims. Through an integrated campaign across TV, digital, OOH and social, we turned this feeling to flesh. Assuring personal injury victims that, in a world of ambulance chasers and shysters, we’ll get them back on solid ground.