UberOne’s DeliveRobe

To celebrate the 29th edition of Australian Fashion Week. UberOne partnered with The ICONIC to help them recruit more members and prevent people’s far-shun from sloppy, slippery UberEats food spills.

Why the funky robe?

What can influencers and models and normal plebs like us all relate to? Smashing a dirty kebab on a blurry night out and getting sauce all over your nice threads.

Cue the DeliveRobe. The robe that helps you protect your ICONIC looks.

We designed a fashion statement that is made to absorb your mess.

Starting from scratch. We worked with clothing manufactureres to create a comfy but functional robe
that doesn’t stain and is wash safe.

We took it for a test drive.

We challenged models to see if they could chow down UberEats meals on the way to their runway walks during fashion week in the back of an Uber.

We had slips, slurps and 1-star ratings, but the robe pulled through - each model walking a show in pristine, sauce free wardrobes.

To garner sign-ups to UberOne.

We gave the DeliveRobe to the public during Australian Fashion Week. All they had to do was sign up and scan the QR code around a bunch of media sites to win one.